Welcome to West Slope Startup Week! We’re celebrating our 5th year and gathering in Durango, CO, August 21–25, 2023.

Every session, meetup, workshop, lecture, discussion, and celebration is in-person, radically inclusive, and totally FREE!
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Wednesday, August 23 • 2:30pm - 3:30pm
Amplify Your Content Marketing with Generative AI

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Learn how Generative AI can enhance your content marketing strategy.

Generative AI solutions are revolutionizing how businesses approach sales and marketing by enabling them to create personalized, engaging, and impactful content at scale.
  • Making content marketing more efficient and approachable, especially for busy entrepreneurs. 
  • Creating compelling content that balances AI efficiency with human creativity, preserving your brand's voice and tone.
Explore the various use cases for Generative AI in content marketing, including optimizing your existing content, personalizing it to your audience, and helping you discover new topics to write about. With the help of Generative AI, you can streamline your content creation process and improve your SEO by identifying the best keywords and phrases to use in your marketing messages.

We will also discuss the limitations and risks associated with Generative AI:
  • Inaccuracies, copyright infringement, and plagiarism
  • The potential for results that lack social-cultural context, as the tools often rely on volume rather than clarity, which can result in the delivery of inaccurate information
  • Concerns about plagiarism, attribution, and ownership of the content generated by the tool.

You are invited to participate in a session that teaches you how to develop an AI-powered content strategy that is both scalable and authentic.

avatar for Kate Ishay

Kate Ishay

CEO, Psyche Digital
Kate has been in the marketing space for over 12 years working with startups, health and wellness, investor marketing, real estate, and more. Psyche Digital has been supporting startups across the US to develop their stories and bring them to market.
avatar for Tim Wenger

Tim Wenger

Owner/Operator, CopySynergy
Tim Wenger is a culture-focused journalist and the founder of CopySynergy. A Fort Lewis College alumni, check out his work in Lonely Planet, USAToday, Matador Network, and Fodor's. View his portfolio: www.timwenger.nethttps://matadornetwork.com/author/twenger/... Read More →

Wednesday August 23, 2023 2:30pm - 3:30pm MDT
TBK Bank - Community Room