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Welcome to West Slope Startup Week! We’re celebrating our 5th year and gathering in Durango, CO, August 21–25, 2023.

Every session, meetup, workshop, lecture, discussion, and celebration is in-person, radically inclusive, and totally FREE!
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Tuesday, August 22 • 10:30am - 11:30am
Bilingual Business Strategies: Boost Sales by Breaking Barriers

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Colorado has over 1 million Spanish speakers. This means that becoming a bilingual business can open up new and profitable opportunities for gaining customers while building an inclusive community.

This population has grown significantly recently, especially in rural areas where tourism, farming, ranching, and agriculture thrive. Small businesses are vital in engaging this community and driving social and economic growth.

In this session, you will learn how to:
  • Utilize new language technologies to engage potential customers by inviting and welcoming them into your business in their native language.
  • Integrate a bilingual strategy that aligns with your objectives and drives profitable business growth.
  • Build an inclusive community.

Join us in this session to discover the immense potential of embracing language equity.

Speakers
avatar for Tanya Perea Doose

Tanya Perea Doose

Colorado Outreach Manager, Small Business Majority
Tanya Perea Doose manages Small Business Majority's outreach efforts in Colorado bringing decades of experience in banking, education, marketing, business, and management. As a former Chamber Executive, she represented and advocated for rural regional businesses in the Western Slope.A... Read More →


Tuesday August 22, 2023 10:30am - 11:30am MDT
The Wells Group
  Comms Track
  • about Tanya Perea Doose manages Small Business Majority's outreach efforts in Colorado. She brings decades of experience in banking, education, marketing, and management. As a former Chamber Executive, she represented and advocated for hundreds of businesses in three rural, regional communities in Western Colorado.<br><br>Born and raised in Colorado, she advocates for small businesses, entrepreneurs, and equitable business diversity. She pursues solutions to problems generated by today's evolving business market through education and innovation. As a Latina, she is passionate about encouraging fair language opportunities and developing educational resources and partnerships to support cultural-level literacy for new American immigrants.

Attendees (24)