Welcome to West Slope Startup Week! We’re celebrating our 5th year and gathering in Durango, CO, August 21–25, 2023.

Every session, meetup, workshop, lecture, discussion, and celebration is in-person, radically inclusive, and totally FREE!
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Monday, August 21 • 2:00pm - 3:00pm
Crafting Your Mission, Vision, and Values to Create a Future-Proof Company

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Being open to change is essential for startup success. It helps businesses grow and stay competitive by adapting quickly to a changing market. By embracing change, startups can stay up-to-date with trends and technologies, make necessary adjustments, and improve their operations. This leads to developing new products or services that meet customer needs and foster innovation.

As you grow your business, change is inevitable. How your organization responds to change could be the difference between growth and stagnation. By fostering a culture that embraces change, you can inspire your team to be adaptable and open to new possibilities.
In this session, we’ll explore the process of cultivating a company culture that is receptive to change, including:
  • Crafting your organizational vision, mission, and values
  • Leading by example and with empathy.
  • Engaging employees using clear communication
  • Helping your team to connect their work to the overall business goals and objectives
  • Offering ways for employees to provide feedback

avatar for Lynn Zimmerman

Lynn Zimmerman

Founder and CEO, Swing Strategic Communication
Lynn Zimmerman, ABC, is the CEO of Swing Strategic Communication where she works with leaders to help them communicate change to their key stakeholders by creating strong and consistent strategic messages. Lynn has developed communication programs for companies in the financial, telecommunication... Read More →

Monday August 21, 2023 2:00pm - 3:00pm MDT
FLC - Center for Innovation