Welcome to West Slope Startup Week! We’re celebrating our 5th year and gathering in Durango, CO, August 21–25, 2023.

Every session, meetup, workshop, lecture, discussion, and celebration is in-person, radically inclusive, and totally FREE!
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Monday, August 21 • 12:00pm - 1:00pm
Barefoot Entrepreneurship: Embracing Authenticity on the Path to Success

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Join us for an inspiring session with Jessika Buell, owner of two thriving businesses and recognized as the 2019 Entrepreneur of the Year by the Durango Chamber of Commerce. Jessika will take you through her entrepreneurial journey, sharing her remarkable story of starting from scratch without formal business education and achieving tremendous success in her ventures.

Do you ever feel overwhelmed by the various roles you have to play as an entrepreneur? Jessika knows that feeling well. While she may not wear hats, she metaphorically changes shoes all day long, adapting to the demands of her businesses. However, amidst the chaos, Jessika has discovered a sense of solace in the simple act of going barefoot when she returns home to her boys. In those precious moments, she can be solely herself—authentic, unfiltered, and just a mom.

In this inspiring talk, Jessika invites you to join her in taking off your shoes, both figuratively and literally. She will share the most valuable lessons she has learned on her entrepreneurial journey, drawing from her experiences as a business owner and a dedicated mother. As Jessika discusses embracing authenticity and finding balance, her genuine and vulnerable storytelling will captivate you.

Through her transparent narrative, Jessika will provide practical advice and actionable strategies to help you overcome obstacles and excel as an entrepreneur. She also shares the four key principles that have guided her path to success thus far, navigating challenges, fostering genuine connections, and maintaining personal well-being while building thriving businesses.

This session is designed to provide valuable insights and a renewed sense of purpose for your entrepreneurial journey. You'll leave feeling inspired, motivated, and empowered to be true to yourself in all aspects of your life.

avatar for Jessika Buell

Jessika Buell

Founder and CEO, MC²
Jessika founded MC² in 2015 with the vision of helping small business owners in Durango and beyond. She has spent hours formulating plans and packages that fit into marketing budgets for businesses of all sizes. Jessika has enriched the Durango community in many ways – she co-founded... Read More →

Monday August 21, 2023 12:00pm - 1:00pm MDT
TBK Bank - Community Room