West Slope Startup Week 2023

What does it mean to be present in today's digital environment— and to whom? In this interactive session, we will explore how to leverage the dynamic nature of digital technology to achieve your business goals and create a strong digital presence.

We'll start by discussing the foundations of any digital presence, including websites, email marketing, social media platforms, and the role of things like SEO and paid media. We'll explore how each contributes to building a solid base for your digital presence, mainly from a marketing perspective.

We'll also dive into the topic of relevance. Why is relevance important? This is a huge question today—especially approached from a strictly technical interpretation—with the rapid rise and deployment of ChatGPT and other emerging technologies.

This session will provide you with the knowledge and tools to adapt your strategy to meet your organization's and your audience's unique needs and leverage digital marketing technology efficiently and effectively.