Welcome to West Slope Startup Week! We’re celebrating our 5th year and gathering in Durango, CO, August 21–25, 2023.

Every session, meetup, workshop, lecture, discussion, and celebration is in-person, radically inclusive, and totally FREE!
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Monday, August 21 • 2:00pm - 3:00pm
Designing a Digital Presence in the Pay-to-Play Era

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What does it mean to be present in today's digital environment— and to whom? In this interactive session, we will explore how to leverage the dynamic nature of digital technology to achieve your business goals and create a strong digital presence.

We'll start by discussing the foundations of any digital presence, including websites, email marketing, social media platforms, and the role of things like SEO and paid media. We'll explore how each contributes to building a solid base for your digital presence, mainly from a marketing perspective.

We'll also dive into the topic of relevance. Why is relevance important? This is a huge question today—especially approached from a strictly technical interpretation—with the rapid rise and deployment of ChatGPT and other emerging technologies.

This session will provide you with the knowledge and tools to adapt your strategy to meet your organization's and your audience's unique needs and leverage digital marketing technology efficiently and effectively.

avatar for John Walden

John Walden

CEO, MySalesBulter
John served on the leadership team at MySalesButler since 2018 before taking over as CEO in January of 2022. His background includes 25 years in digital marketing, advertising agencies, and tech and robotics startups.John’s roles have ranged from training and customer service to... Read More →

Monday August 21, 2023 2:00pm - 3:00pm MDT
The Wells Group