Every person and every business owns intellectual property (IP), and developing your IP business strategy is essential. It includes understanding what resources are available and how to find and use them, evaluating your IP assets, knowing your competition, understanding the pace of innovation and opportunities for growth, and determining the best ways to protect your IP.
A solid IP business strategy increases leveraging power and adds value to your company. Whether it's creating and using a brand that distinguishes an owner from other businesses, learning how to demonstratively protect the company's trade secrets, understanding how to protect and exploit copyrighted works to provide the most benefit to a business, investing in a more competitive business decision by applying for a patent or allowing an invention to be published while seeking a patent, ownership should always be the first thought when the work is being done.
In this expert speaker panel session, you will gain a comprehensive understanding of the different types of IP rights and how to establish, monitor, and protect them.
US Patent and Trademark Office's Rocky Mountain Regional Director, Molly Kocialski, will moderate the panel featuring:
- Donna Arment - Durango Patent & Trademark Resource Center Librarian
- Yashita Sharma - United States Patent and Trademark Office Patent Examiner and Outreach Advisor
- Sean Dougherty - United States Patent and Trademark Office Patent Examiner and Outreach Advisor
Whether you are a startup founder or a seasoned entrepreneur, this session will equip you with the knowledge and tools to make informed decisions about your IP assets and develop an effective strategy to safeguard their valuable ideas and innovations.
