Welcome to West Slope Startup Week! We’re celebrating our 5th year and gathering in Durango, CO, August 21–25, 2023.

Every session, meetup, workshop, lecture, discussion, and celebration is in-person, radically inclusive, and totally FREE!
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Monday, August 21 • 3:30pm - 4:30pm
Design Your Brand Identity through Visual Storytelling

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In this interactive session, our speaker, Lori Ruiz, will show you how to communicate your core values and brand vision through visual storytelling and content creation.

You will learn how to create a brand book using Canva, a free and user-friendly design tool, to define and showcase your logo, brand marks, colors, fonts, photography style, and other visual elements that define your visual brand identity.

Lori is a Creative Director, mixed-media painter, and creative mentor for small businesses located in Western Colorado.

avatar for Lori Ruiz

Lori Ruiz

Creative Director & Local Artist
Lori Ruiz is a talented mixed-media painter, motivational speaker, and creative mentor for small businesses located in Western Colorado. Her work is focused on building connections and creating a sense of community among individuals through visual and verbal storytelling. Additionally... Read More →

Monday August 21, 2023 3:30pm - 4:30pm MDT
TBK Bank - Community Room