Welcome to West Slope Startup Week! We’re celebrating our 5th year and gathering in Durango, CO, August 21–25, 2023.

Every session, meetup, workshop, lecture, discussion, and celebration is in-person, radically inclusive, and totally FREE!
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Thursday, August 24 • 9:00am - 10:00am
Building a Sustainable Future for Rural Colorado Companies and Communities

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What does "sustainability" really mean, and what does it mean for rural Colorado businesses and communities?

Sustainability means radically reimagining success - redefining a business's purpose from being just a vehicle for profit to becoming an engine of social and environmental renewal, driving long-term innovation and growth while generating profit.

In this interactive session, you will learn what sustainability is, why it matters, and concrete steps businesses and communities can take to build a sustainable future, from easy wins to long-term strategies.

Leading this conversation on sustainability is John Armstrong, founder of B1 Energy. Topics include:
  • Defining sustainability - what it means for business, community, and environment
  • Business case for sustainability - impact on bottom line and brand reputation
  • Intersecting sustainability: energy, infrastructure, social equity, and community health
  • Colorado's current sustainability landscape: programs, goals, and opportunity
  • Case studies of sustainability in our small towns
  • B1 Energy's new innovative energy solutions that convert waste into power
  • Steps you can take today, easy wins and long-term changes for businesses of any size
  • Q&A session for attendees to ask questions and share ideas

John is pioneering renewable energy solutions that will reshape rural communities and is passionate about creating regenerative systems that benefit the environment and society. He is also the Zero Waste team lead for West Slope Startup Week.

avatar for John Armstrong

John Armstrong

Founder, B1 Energy
John Armstrong is reshaping rural communities through innovative energy solutions and systems thinking. As the founder of B1 Energy, he is passionate about creating sustainable, renewable, and regenerative systems that benefit both the environment and society.John established B1 Energy... Read More →

Thursday August 24, 2023 9:00am - 10:00am MDT
The Wells Group